Why Jeremy, Why Now?
Sometimes stars align–a behemoth solution for SMBs and an agile professional from the world of tech startups. Keep reading how it's the perfect pairing.
Another love story starting with a war? Picture it... two giant orange companies vying for the love of restaurants all over the country.
One fights with marketing firepower, the other with POS precision.
And me? I’ve been right in the middle of this battle for seven years, building bridges, winning skirmishes, and learning all the best within the industry.
Fresh out of college, I was caught in the allure of the flashy marketing platform.
Through it all, there was someone else on my mind… another love I couldn’t shake. Sleek, reliable, intuitive. A system that servers loved, owners trusted, and guests felt without even knowing. Toast...
The Love Triangle
Day in and day out, I've done (what feels like the lord's work) lovingly building up a tech startup in a challenging industry.
I reminded myself that it's a market leader. Relentlessly selling the best parts of it to restaurant groups, in meetings of hundreds of Spothopper sales reps, to restaurant owners with +90 locations, and more...
But someone else was on my mind...another love...
Merit doesn't go unnoticed. Not as a competitor. Not as a diner. Not as a server.
For nearly a decade, I've fallen more and more in love with the smooth user experience. Flawless... No Aloha, that's for sure. Not clunky. Just beautiful.
In 2023, using the Toast Go 2 at my serving gig at the Crafty Cow in Milwaukee, WI was a breeze. It changed serving.
Now Toast IQ? Toast Go 3? Another vertical - retail?
Now, with Toast launching into retail, it feels like fate. I’ve spent years preparing in the trenches of SMB sales and operations — and I’m ready to bring Toast’s next chapter north.
The Flood Gates Open...
Now, as Toast Retail opens its floodgates into convenience and grocery, Northern Wisconsin is waiting — and I’m ready to bring it to life. With all the tech-start up energy and more.
This isn’t just another role. It’s the natural next chapter in the work I’ve already been doing for years — building markets from scratch, uncovering SMB pain points, and scaling solutions that stick.
To think this love of mine is just from admiring on the outside. I can't wait for the heaps I'll learn as a Toaster!
Picture this: Me. A Toast Go 3. A northern Wisconsin convenience store.
Now picture the next hundred stores after that...
